Moonwell was a branding concept I created from a design brief for a sleep gummy brand focused on relaxation, comfort, and feeling refreshed after a good night's rest. I developed the logo, packaging, and promotional graphics with the goal of creating an identity that felt calming without being boring or overly clinical. One of my biggest challenges was finding colors and textures that captured both sides of the product experience. I landed on a mix of deep navy and soft lavender to reflect the calm of winding down at night, paired with energetic yellow to represent feeling refreshed in the morning. I brought everything together with an expressive wordmark and grainy imagery to give the brand a dreamy, playful personality while staying true to its focus on rest and restoration.