The Cocktail Co. was a branding concept based on an Instagram design brief, where I created a fun, bold identity for a cocktail brand. I developed the logo, packaging, and promotional designs using playful typography, retro-inspired elements, and colorful gradients to give the brand a lively personality. I kept the bold typography and gradient treatment consistent across the product range, while using different flavor names, label details, and drink colors to distinguish each variety. The challenge was creating enough variation without losing the brand’s identity, so I used a shared visual style to bring everything together while letting each product stand out.