India Royale was my concept for a real-client design brief I came across. Inspired by the founder’s lifelong love of makeup, the brand aimed to combine luxury, beauty, and quality for women ages 21–40. The goal was to create an identity that made customers feel like they were treating themselves to something special, starting with the packaging. I designed the logo, packaging concepts, and promotional materials using a floral mark, customized serif typography, and a palette of deep reds, soft pinks, and warm neutrals. I chose the flower to represent beauty and femininity, while its soft, symmetrical shape added a sense of refinement without overpowering the wordmark. I initially used a standard serif font but felt it lacked personality, so I introduced flowing, unconventional letterforms to give it a more distinctive, luxurious feel. Together, these elements create a polished identity that makes the packaging feel like part of the luxury experience, not just something holding the product.