This packaging redesign for Milk Makeup was a personal project focused on reimagining the brand’s Cooling Water Jelly Tint. The original design featured a solid background matching the product’s shade, along with the logo and basic product information. While recognizable, I felt it didn't immediately communicate the product’s unique jelly texture or purpose to someone browsing the shelves. I introduced glossy, jelly-inspired drips to make the packaging more playful and visually communicate the product’s texture at first glance. I kept Milk Makeup’s original logo, product names, and color palette to maintain brand recognition while giving the packaging more personality. I also developed the box layout, dieline, and mockups to show how the redesign would translate into a finished product.