This LA Fitness signage redesign was a personal project inspired by the outdated signage at my own gym location. I noticed that the existing designs no longer reflected the brand’s current colors or energetic atmosphere, so I wanted to give them a more modern, cohesive look. I focused on updating the typography, simplifying the layouts, and using a more consistent color palette to better align with LA Fitness’s current identity. The challenge was keeping the designs bold and attention-grabbing without making them feel cluttered. My goal was to create signage that felt fresh, easy to read, and more representative of the gym’s overall brand.