The Boba was a branding concept I created from a design brief for a new bubble tea shop specializing in all-natural ingredients and handcrafted brown sugar boba. The goal was to create a fun, quirky identity that appealed to young adults while highlighting the brand's focus on freshness, quality, and flavor. I developed the logo, packaging, and promotional graphics using bold, playful typography, bright fruit-inspired colors, and clean layouts. I wanted the branding to feel energetic without losing the natural, quality-focused side of the business. The challenge was balancing those two qualities, so I paired expressive lettering with simple layouts that kept the products easy to recognize. Each flavor has its own color to help customers tell them apart, while the consistent typography and branding keep the product range cohesive.